The future of travel app and smartphone use is being shaped by the rise of smart devices, new analytics and big data, said James Cagan, chief technology officer at Publix, which has $2.3 billion in cash and debt and is one of the biggest U.S. supermarket chains.
Publix is using the power of its proprietary apps to provide customers with a new way to shop.
“What we have learned in the last decade is that if you think about it from a digital perspective, the mobile market is much bigger than the retail market,” Mr. Cagan said at a briefing Thursday.
That means the app is a lot bigger than it has ever been, he said.
The company has also added some of the apps most important features: One called FoodPulse, which tracks sales of food and beverage items on shelves and offers shoppers a way to track purchases with their smartphones.
Another called GroceryNavigator, which helps shoppers navigate the grocery store by searching for products that they can buy at the store and checking a price.
Finally, Publijes app allows customers to pay for items using their smartphones’ QR codes.
Its biggest competitor, CVS Caremark, which operates more than 70 stores in the U.K., Germany, Canada and Australia, has added a number of new apps, including its new online store, the CVS Shop app, as well as its digital shopping app.
One of the big problems in the digital grocery business is a lack of accurate data, and that’s where the Publignix and Publidix apps come in, said Mr. Carvalho, the former CEO of Apple Inc. The Publius app, which works with the Publis app, is built on Google’s mobile platform.
The Publick app is built using the Android mobile platform, and its main advantage is its ability to provide real-time price information, he added.
It’s also a more comprehensive shopping experience, with shoppers seeing detailed data on products and discounts, as opposed to a static display of prices.
Publius is available on iOS and Android, as is Publicon, a digital grocery app that lets shoppers shop online.
It’s also available in a few other countries, including the U!
K., France, Spain, Brazil and India.
Both are aimed at younger consumers who want a digital shopping experience.
Publícicon, which launched in November, has more than 5 million registered users.
While it has been designed to serve a niche customer group, it’s also been targeted by digital grocery giants, including Amazon.com Inc., which owns the grocery chain Whole Foods Market Inc., as well a new group called DigitalGroceries, that includes grocery giants like Walmart Stores Inc. and Kroger Co. Last year, Publicio, a New York-based mobile payments company, said it was exploring ways to use Publika and Publicia, its payment app, to enable payments for consumers’ groceries.
There are also apps like Publiko, which lets shoppers buy and use groceries, which is owned by German grocer DHL AG.